Saturday, 26 February 2011

The Guardian, Frebruary 2011 - London fashion week: Menswear roundup

Menswear day at London fashion week may be more relaxed, but there are still plenty of style posers, says Imogen Fox. Oh, and some fine clothes too.

Wednesday is the last official day on the London fashion week schedule and it's time for fella fashion to take to the catwalk. It isn't so different from the women's days – there's clothes, models, trends and tickets – but there is also a more relaxed, last day of term feel. The goodie bags are filled with teabags (thanks E Tautz) rather than hair products, there are marginally less front row diva incidents, and crucially we're talking suits, not skirt hems. Here are some fashionably acronym-ed and abbreviated highlights.

 

MR.P

Aka the new power front row. Team Mr Porter.com is the menswear equivalent of the Paris Vogue lot at womenswear. They have a bona fide front row look that's so tight it must be written into their contracts. The Mr P look is James Bond meets Savile Row – it's slick and straight. Collars are strong and upturned, lines are neat and there are some serious luxe leather accessories going down. The rain meant Team Mr Porter could showcase a selection of serious brollies, but alas meant that opportunities for purring around on the fleet of Mr Porter-emblazoned motorbikes were limited.

 WTF

Menswear wouldn't be menswear at LFW without the odd out-there catwalk look. Predictably the WTF moment came during the MAN show, which showcases a trio of upcoming young designers. First up was a brown shiny PVC penis beret at New Power Studio, then came a child wearing a brown fleece all-in-one with a crown of lighted incense sticks on his head. The reasons: hen nights and pre-Lent carnivals were cited as inspirations. Of course they were. Another WTF MAN moment came during Martine Rose's show, when she sent out a gold T-shirt made from hypothermia blanket fabric, which, unlikely as it sounds, worked for me.

 

OMG

The acronym was sewn on to a sweatshirt at the brilliant Christopher Shannon show. I'd recommend any man I know to investigate his shirting and fleecy/quilted sweatshirts with neon toggles. Probably best to swerve the fluorescent eyebrows and the frilled nylon trousers though.

 

TMD

London fashion week: Topman Design
London fashion week: Topman Design. Photograph: Suzanne Plunkett/Reuters

That's the official acronym of Topman Design – the slice of Topman that is shown on the catwalk. This season, according to the show notes, the Topman boy would not look out of place leaving a smoking Parisian jazz club during the early hours of the early 1950s. Time travel decadence aside, there were silk paisley shirts, tweed suits, lurex fisherman jumpers (big thumbs ups) and fake fur. It went down a treat. Topman deserves high fives for a) delivering a fine show and b) being the very heart of menswear day in London. Basically, without its cash and venue loaning the whole day would fall flat.

SPG

Sorry if you misread: that's Sir Philip Green, not Sarah Jessica Parker - the barrow-boy billionaire was the bona fide VIP at the Topman show (Richard Bacon went too, but he doesn't count). There are only two FROW looks on menswear day: it's either jeans or high-end tailoring. If pushed, we'd put SPG in the latter camp (he goes bespoke, surely?) In other FROW news, Ed Vaizey is clearly SamCam's menswear understudy. He put in a grinning appearance at the lovely E Tautz show. Not sure he functions quite so well in the fashion-is-a-big-industry supportive role, but he'll do.

Spring 2011 Shoe Report: The Future Looks Bright

1. Bottega Veneta


2. Tods


3. Mark Mcnairy


4. Yukenten


Friday, 25 February 2011

Shoe stores, Berlin, January 2011











Street Style, Berlin, January 2011 - Trainers










New Balance - Leeds February 2011

New Balance display, Office

New Balance display, Schuh

When shopping in Leeds during February I looked out for any stores that were currently selling New Balance shoes. I noticed that both Schuh and Office were selling them in - store. Both stores attract young, trendy individuals who are fashion conscious. This implies that New Balance, especially recently, are beginning to become considerably more well known and popular with the younger audience. After researching their collaborations (that mainly appealed to the older male audience) it would seem that New Balance are now becoming popular with a different type of consumer. Our opinion former shops in both of these stores and it would appear that he will be the ideal consumer to focus our campaign around. This means that we can gain an accurate perception of the new, target New Balance consumer by studying how Ben, our opinion former, reacts to the brand and our campaign ideas.

Monday, 21 February 2011

Key points

- Timeless branding
- Focus on craftmanship
- Locally sourced materials
- Emphasis on Flimby branch
- Interesting heritage from a sporting/ subcultural perspective

Collaboration Analysis

From analysing the collaborations listed below, it would appear that New Balance have used them to specifically target their male audience. In particular, the majority of the collaborations would appear to target the older male audience. This is clear as the designs aren't too striking and their have just been slight changes made to the smaller details of the shoe such as the colour ways, heel design or the tongue of the shoe. However, the 'Hungry Dragon' collaboration with Yoropiko does appear to have a much bolder and more striking design which suggests that the modern, youthful image New Balance portrays in Hong Kong is slightly different to the more classic approach portrayed in England.

Collaborations- Key Points:
- Male orientated
- Experimenting with different/ limited edition colour ways
- Experiment with stitching and fine details
- Numerous and varied collaborations
- Casual 'every man' designs
- Yoropiko 'Hungry Dragon' collaboration was far more innovative and youthful

Friday, 18 February 2011

Yoropiko Collaboration 2007

Pub Collaboration 2010

New Balance in Da Pub

Published 3 months ago
Classic trainer brand launches pub inspired mini collection at Hoxton Street's Red Lion boozer tonight
New Balance might not be a UK-born label, but that makes their British production site even more special. Manufactured in Flimby, the trainer brand has, since its incarnation in 1906, been synonymous with stylish US design and British quality. But now, in conjunction with the 20th anniversary celebrations of the NB 576 style, the location of its factory isn't the only red and white aspect of the brand. Three styles - all named after popular UK pub names - are offered as extra value to the 576's already confirmed iconic design and well-documented quality. The King's Head, The Red Lion and The Royal Oak are the chosen ones, and they have each been given colour coding (navy, tan and burgundy), tongues with individual pub artwork and Union Jacks on the heel. Ahead of tonight's launch at the Red Lion pub on London's Hoxton Street, Dazed Digital spoke to trainer expert and Crooked Tongues maestro Gary Warnett to get his point of view on New Balance and their new pub range...

Dazed Digital: What is it that makes a New Balance trainer special?

Gary Warnett: New Balance is a brand with an interesting heritage from a sporting and subcultures perspective. I've heard of hardcore runners who swore by the 1300, which in its day was the Mercedes Benz of running shoes, some particularly gnarly NYC Ralph Lauren Polo disciples wearing the 1500 as a status symbol and blokes on the terraces opting for the slimmer marathon designs in the early 80s. It's not an obvious brand, but it's one for those in the know, and the branding is pretty timeless. The quality is usually second-to-none, too.

DD: Does the fact that they are manufactured in the UK make them unique on the market?
Gary Warnett: Yes. I think the Flimby factory is something very important, and New Balance seems to acknowledge that. Now everyone's preoccupied with craftsmanship and locally sourced items, but NB have been putting out that product for years in a very understated way. It's the same with their Boston factory too. To get sports footwear product made in the UK or USA is a rarity. To get it at a reasonable price point is even rarer. I don't think there's a better-made running shoe than a UK-made New Balance 576 at anything approaching the same RRP. Over here there's some good hiking boot manufacturers, plus Walsh putting out UK-made pieces too, and it's certainly something to celebrate. Bear in mind that once upon a time there were UK-made Nike runners too.

DD: The classic New Balance trainer has a quite retro look to them - is that a pro or a con today?
Gary Warnett: It doesn't hurt. Anything that's, say, 22 years old that's brought back to the market is destined to have a retro feel. I think 1988 was a bloody good year for sports footwear design. We were all dressed like knobheads at the time, but I can't knock the shoes.

DD: What do you think about New Balance's pub concept?
Gary Warnett: Usually concepts make me a little narcoleptic and are a brand's attempt at sleight-of-hand to conceal bad shoes, but these work. At their core, they're just decent-looking makeups of the 576. That's never a bad thing. The pub idea is the antidote to a very wary approach to ideas-the idea of alcohol and running is very British to me for some reason. The 576 was never really a hardcore runner-it's very much an everyman design that could be worn casually. The 675 was a far more serious running creation. This silhouette is, like the Reebok Classic and Air Max 90, a pub shoe one. So it makes sense to bring them together. The whole idea makes me smile rather than scowl, which is a rarity.

Size? Collaboration Spring 2010




J. Crew Collaboration 2010